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FOOD & BEVERAGE

Global Protein Powder Market - Industry Trends and Forecast to 2032

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​REPORT OVERVIEW

Global Protein Powder Market, By Protein Type (Whey Protein, Casein Protein, Soy Protein, Pea Protein, Rice Protein, Hemp Protein, Egg White Protein, Pumpkin Seed Protein, Mixed Plant-Based Protein Blends, and Others), Nature (Pure and Blend), Source (Plant Protein and Animal Protein), Flavour (Plain and Flavoured), Age Group (Millennials, Generation X, and Baby Boomers), Utility (Medical Use, Sports Protein, and Others), Distribution Channel (Supermarkets & Hypermarkets, Pharmacies and Drug Stores, Specialty Stores, Online Retail Stores, Gym and Health Clubs, and Others), Region (North America, Europe, Asia-Pacific, South America, Middle East and Africa) – Industry Trends and Forecast to 2032.

Market Insights
The global protein powder market size is valued to be USD xx million in 2023 and is expected to reach USD xx million by 2032, and it is expected to register a CAGR of xx% over the forecast period 2024-2032.

The protein powder market refers to the industry that produces, distributes, and sells powdered supplements containing concentrated forms of protein. Athletes, bodybuilders, fitness enthusiasts, and those who want to support muscle growth, recuperation, and overall health frequently utilize these goods. The market includes a diverse spectrum of protein sources, including as whey, casein, soy, pea, hemp, rice, and others, each with distinct qualities and nutritional profiles. Protein powders are commonly eaten by combining them with water, milk, or other liquids, or by adding them into dishes like smoothies, shakes, and baked goods.

The respective global report analyses market trends, consumer behaviour and industry dynamics to guide towards entry into new markets with ease. Also, it assists in tailoring market specific and related products and services to meet the needs, preferences, and expectations of target audience by delving into their psychology. The report also specializes with comprehensive and extensive competitive analysis which offers useful insights into competitor strengths, weaknesses, opportunities, and threats. The respective report offers exclusive insights into the potential impact of disruptive developments and technologies that are expected to completely transform corporate operations. The context includes tailor-made research solutions to create a stronger footprint in their particular industries thereby offering dedicated customized solutions according to the client needs which helps in addressing unique business challenges with more simplified and efficient decision-making solutions.
Market Dynamics
DRIVERS
  • Rising health and wellness consciousness
  • Growing fitness and sports nutrition industry
RESTRAINTS
  • Allergies and intolerances
  • Regulatory challenges and compliance
OPPORTUNITIES
  • Product innovation and diversification
  • Convenience and on-the-go nutrition
CHALLENGES
  • Supply chain disruptions
  • Competition from alternative protein sources

​SEGMENTATION

  • Protein Type
    • Whey Protein
    • Casein Protein
    • Soy Protein
    • Pea Protein
    • Rice Protein
    • Hemp Protein
    • Egg White Protein
    • Pumpkin Seed Protein
    • Mixed Plant-Based Protein Blends
    • Others
  • Nature
    • Pure
    • Blend
  • Source
    • Plant Protein
    • Animal Protein
  • Flavour
    • Plain
    • Flavoured
  • Age Group
    • Millennials
    • Generation X
    • Baby Boomers
  • Utility
    • Medical Use
    • Sports Protein
    • Others
  • Distribution Channel
    • Supermarkets & Hypermarkets
    • Pharmacies and Drug Stores
    • Specialty Stores
    • Online Retail Stores
    • Gym and Health Clubs
    • Others
The respective global report is completely customizable specific to regions (North America, Europe, Asia-Pacific, South America, Middle East and Africa), countries, and segments as per the client requirements.
REGIONAL SEGMENTATION
  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • The Netherlands
    • Belgium
    • Turkey
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Singapore
    • Malaysia
    • Australia
    • Thailand
    • Philippines
    • Rest of Asia-Pacific
  • South America
    • Brazil
    • Argentina
    • Chile
    • Colombia
    • Rest of South America
  • Middle East and Africa
    • Kingdom of Saudi Arabia
    • South Africa
    • U.A.E.
    • Egypt
    • Rest of Middle East and Africa

​KEY MARKET PLAYERS

  • Optimum Nutrition
  • Iovate Health Sciences International Inc.
  • BELLRING BRANDS, INC. (BRBR)
  • Nestlé
  • Vega
  • Isopure
  • EVLUTION NUTRITION
  • MusclePharm.
  • Jarrow Formulas, Inc.
  • NOW Foods

​Table OF CONTENTS

  • SECTION 1 - INTRODUCTION
  • 1.1 Taxonomy
  • 1.2 Market Overview
  • 1.3 Currency and Limitations
  •   1.3.1 Currency
  •   1.3.2 Limitations
  • 1.4 Key Competitors

  • SECTION 2 - RESEARCH METHODOLOGY
  • 2.1 Research Approach
  • 2.2 Data Collection and Validation
  •   2.2.1 Secondary Research
  •   2.2.2 Primary Research
  • 2.3 Market Assessment
  •   2.3.1 Market Size Estimation
  •   2.3.2 Bottom-up Approach
  •   2.3.3 Top-down Approach
  •   2.3.4 Growth Forecast
  • 2.4 Market Study Assumptions
  • 2.5 Data Sources

  • SECTION 3 - EXECUTIVE SUMMARY
  • 3.1 Global Protein Powder Market, by Protein Type
  • 3.2 Global Protein Powder Market, by Nature
  • 3.3 Global Protein Powder Market, by Source
  • 3.4 Global Protein Powder Market, by Flavour
  • 3.5 Global Protein Powder Market, by Age Group
  • 3.6 Global Protein Powder Market, by Utility
  • 3.7 Global Protein Powder Market, by Distribution Channel
  • 3.8 Global Protein Powder Market, by Geography
  • 3.9 Market Position Grid

  • SECTION 4 - PREMIUM INSIGHTS
  • 4.1 Regulatory Framework
  •   4.1.1 Standards
  •   4.1.2 Regulatory Landscape
  • 4.2 Value Chain Analysis
  • 4.3 Supply Chain Analysis
  • 4.4 COVID-19 Impact
  • 4.5 Russia-Ukraine War Impact
  • 4.6 PORTER's Five Force Analysis
  • 4.7 PESTLE Analysis
  • 4.8 SWOT Analysis
  • 4.9 Go to Market Strategy
  • 4.10 Opportunity Orbit
  • 4.11 Multivariate Modelling
  • 4.12 Pricing Analysis

  • SECTION 5 - MARKET DYNAMICS
  • 5.1 Trends
  •   5.1.1 Increasing vegan and vegetarian population
  •   5.1.2 Health and fitness trends in emerging markets
  •   5.1.3 Trend 3
  • 5.2 Drivers
  •   5.2.1 Rising health and wellness consciousness
  •   5.2.2 Growing fitness and sports nutrition industry
  •   5.2.3 Driver 3
  •   5.2.4 Driver 4
  • 5.3 Restraints
  •   5.3.1 Allergies and intolerances
  •   5.3.2 Regulatory challenges and compliance
  •   5.3.3 Restraint 3
  • 5.4 Opportunities
  •   5.4.1 Product innovation and diversification
  •   5.4.2 Convenience and on-the-go nutrition
  •   5.4.3 Opportunity 3
  •   5.4.4 Opportunity 4
  • 5.5 Challenges
  •   5.5.1 Supply chain disruptions
  •   5.5.2 Competition from alternative protein sources
  •   5.5.3 Challenge 3

  • SECTION 6 - GLOBAL PROTEIN POWDER MARKET, BY PROTEIN TYPE
  • 6.1 Protein Type Summary
  • 6.2 Market Attractive Index
  • 6.3 Global Protein Powder Market, by Protein Type (2019-2032)

  • SECTION 7 - GLOBAL PROTEIN POWDER MARKET, BY NATURE
  • 7.1 Nature Summary
  • 7.2 Market Attractive Index
  • 7.3 Global Protein Powder Market, by Nature (2019-2032)

  • SECTION 8 - GLOBAL PROTEIN POWDER MARKET, BY SOURCE
  • 8.1 Source Summary
  • 8.2 Market Attractive Index
  • 8.3 Global Protein Powder Market, by Source (2019-2032)

  • SECTION 9 - GLOBAL PROTEIN POWDER MARKET, BY FLAVOUR
  • 9.1 Flavour Summary
  • 9.2 Market Attractive Index
  • 9.3 Global Protein Powder Market, by Flavour (2019-2032)

  • SECTION 10 - GLOBAL PROTEIN POWDER MARKET, BY AGE GROUP
  • 10.1 Age Group Summary
  • 10.2 Market Attractive Index
  • 10.3 Global Protein Powder Market, by Age Group (2019-2032)

  • SECTION 11 - GLOBAL PROTEIN POWDER MARKET, BY UTILITY
  • 11.1 Utility Summary
  • 11.2 Market Attractive Index
  • 11.3 Global Protein Powder Market, by Utility (2019-2032)

  • SECTION 12 - GLOBAL PROTEIN POWDER MARKET, BY DISTRIBUTION CHANNEL
  • 12.1 Distribution Channel Summary
  • 12.2 Market Attractive Index
  • 12.3 Global Protein Powder Market, by Distribution Channel (2019-2032)

  • SECTION 13 - GLOBAL PROTEIN POWDER MARKET, BY GEOGRAPHY
  • 13.1 Regional Summary
  • 13.2 Market Attractive Index
  • 13.3 Global Protein Powder Market, by Geography (2019-2032)

  • SECTION 14 - NORTH AMERICA PROTEIN POWDER MARKET
  • 14.1 North America Summary
  • 14.2 Market Attractive Index
  • 14.3 North America Protein Powder Market, by Protein Type (2019-2032)
  • 14.4 North America Protein Powder Market, by Nature (2019-2032)
  • 14.5 North America Protein Powder Market, by Source (2019-2032)
  • 14.6 North America Protein Powder Market, by Flavour (2019-2032)
  • 14.7 North America Protein Powder Market, by Age Group (2019-2032)
  • 14.8 North America Protein Powder Market, by Utility (2019-2032)
  • 14.9 North America Protein Powder Market, by Distribution Channel (2019-2032)
  • 14.10 North America Protein Powder Market, by Country (2019-2032)
  •   14.10.1 U.S.
  •   14.10.2 Canada
  •   14.10.3 Mexico
  •   14.10.4 Rest of North America

  • SECTION 15 - EUROPE PROTEIN POWDER MARKET
  • 15.1 Europe Summary
  • 15.2 Market Attractive Index
  • 15.3 Europe Protein Powder Market, by Protein Type (2019-2032)
  • 15.4 Europe Protein Powder Market, by Nature (2019-2032)
  • 15.5 Europe Protein Powder Market, by Source (2019-2032)
  • 15.6 Europe Protein Powder Market, by Flavour (2019-2032)
  • 15.7 Europe Protein Powder Market, by Age Group (2019-2032)
  • 15.8 Europe Protein Powder Market, by Utility (2019-2032)
  • 15.9 Europe Protein Powder Market, by Distribution Channel (2019-2032)
  • 15.10 Europe Protein Powder Market, by Country (2019-2032)
  •   15.10.1 Germany
  •   15.10.2 U.K.
  •   15.10.3 France
  •   15.10.4 Italy
  •   15.10.5 Spain
  •   15.10.6 Russia
  •   15.10.7 The Netherlands
  •   15.10.8 Belgium
  •   15.10.9 Turkey
  •   15.10.10 Rest of Europe

  • SECTION 16 - ASIA-PACIFIC PROTEIN POWDER MARKET
  • 16.1 Asia-Pacific Summary
  • 16.2 Market Attractive Index
  • 16.3 Asia-Pacific Protein Powder Market, by Protein Type (2019-2032)
  • 16.4 Asia-Pacific Protein Powder Market, by Nature (2019-2032)
  • 16.5 Asia-Pacific Protein Powder Market, by Source (2019-2032)
  • 16.6 Asia-Pacific Protein Powder Market, by Flavour (2019-2032)
  • 16.7 Asia-Pacific Protein Powder Market, by Age Group (2019-2032)
  • 16.8 Asia-Pacific Protein Powder Market, by Utility (2019-2032)
  • 16.9 Asia-Pacific Protein Powder Market, by Distribution Channel (2019-2032)
  • 16.10 Asia-Pacific Protein Powder Market, by Country (2019-2032)
  •   16.10.1 China
  •   16.10.2 India
  •   16.10.3 Japan
  •   16.10.4 South Korea
  •   16.10.5 Singapore
  •   16.10.6 Malaysia
  •   16.10.7 Australia
  •   16.10.8 Thailand
  •   16.10.9 Philippines
  •   16.10.10 Rest of Asia-Pacific

  • SECTION 17 - SOUTH AMERICA PROTEIN POWDER MARKET
  • 17.1 South America Summary
  • 17.2 Market Attractive Index
  • 17.3 South America Protein Powder Market, by Protein Type (2019-2032)
  • 17.4 South America Protein Powder Market, by Nature (2019-2032)
  • 17.5 South America Protein Powder Market, by Source (2019-2032)
  • 17.6 South America Protein Powder Market, by Flavour (2019-2032)
  • 17.7 South America Protein Powder Market, by Age Group (2019-2032)
  • 17.8 South America Protein Powder Market, by Utility (2019-2032)
  • 17.9 South America Protein Powder Market, by Distribution Channel (2019-2032)
  • 17.10 South America Protein Powder Market, by Country (2019-2032)
  •   17.10.1 Brazil
  •   17.10.2 Argentina
  •   17.10.3 Chile
  •   17.10.4 Colombia
  •   17.10.5 Rest of South America

  • SECTION 18 - MIDDLE EAST AND AFRICA PROTEIN POWDER MARKET
  • 18.1 Middle East and Africa Summary
  • 18.2 Market Attractive Index
  • 18.3 Middle East and Africa Protein Powder Market, by Protein Type (2019-2032)
  • 18.4 Middle East and Africa Protein Powder Market, by Nature (2019-2032)
  • 18.5 Middle East and Africa Protein Powder Market, by Source (2019-2032)
  • 18.6 Middle East and Africa Protein Powder Market, by Flavour (2019-2032)
  • 18.7 Middle East and Africa Protein Powder Market, by Age Group (2019-2032)
  • 18.8 Middle East and Africa Protein Powder Market, by Utility (2019-2032)
  • 18.9 Middle East and Africa Protein Powder Market, by Distribution Channel (2019-2032)
  • 18.10 Middle East and Africa Protein Powder Market, by Country (2019-2032)
  •   18.10.1 Kingdom of Saudi Arabia
  •   18.10.2 South Africa
  •   18.10.3 U.A.E.
  •   18.10.4 Egypt
  •   18.10.5 Rest of Middle East and Africa

  • SECTION 19 - COMPANY SHARE ANALYSIS
  • 19.1 Global Protein Powder Market, Company Share Analysis
  • 19.2 North America Protein Powder Market, Company Share Analysis
  • 19.3 Europe Protein Powder Market, Company Share Analysis
  • 19.4 Asia-Pacific Protein Powder Market, Company Share Analysis

  • SECTION 20 - COMPANY PROFILES
  • 20.1 Optimum Nutrition
  •   20.1.1 Company Snapshot
  •   20.1.2 Financial Overview
  •   20.1.3 Product Portfolio
  •   20.1.4 Recent Developments
  • 20.2 Iovate Health Sciences International Inc.
  •   20.2.1 Company Snapshot
  •   20.2.2 Financial Overview
  •   20.2.3 Product Portfolio
  •   20.2.4 Recent Developments
  • 20.3 BELLRING BRANDS, INC. (BRBR)
  •   20.3.1 Company Snapshot
  •   20.3.2 Financial Overview
  •   20.3.3 Product Portfolio
  •   20.3.4 Recent Developments
  • 20.4 Nestlé
  •   20.4.1 Company Snapshot
  •   20.4.2 Financial Overview
  •   20.4.3 Product Portfolio
  •   20.4.4 Recent Developments
  • 20.5 Vega
  •   20.5.1 Company Snapshot
  •   20.5.2 Financial Overview
  •   20.5.3 Product Portfolio
  •   20.5.4 Recent Developments
  • 20.6 Isopure
  •   20.6.1 Company Snapshot
  •   20.6.2 Financial Overview
  •   20.6.3 Product Portfolio
  •   20.6.4 Recent Developments
  • 20.7 EVLUTION NUTRITION
  •   20.7.1 Company Snapshot
  •   20.7.2 Financial Overview
  •   20.7.3 Product Portfolio
  •   20.7.4 Recent Developments
  • 20.8 MusclePharm.
  •   20.8.1 Company Snapshot
  •   20.8.2 Financial Overview
  •   20.8.3 Product Portfolio
  •   20.8.4 Recent Developments
  • 20.9 Jarrow Formulas, Inc.
  •   20.9.1 Company Snapshot
  •   20.9.2 Financial Overview
  •   20.9.3 Product Portfolio
  •   20.9.4 Recent Developments
  • 20.10 NOW Foods
  •   20.10.1 Company Snapshot
  •   20.10.2 Financial Overview
  •   20.10.3 Product Portfolio
  •   20.10.4 Recent Developments

  • SECTION 21 - RELATED REPORTS

  • SECTION 22 - DISCLAIMER

​RESEARCH METHODOLOGY

The research methodology employed in Uniprism Market Research involves four basic steps namely research and data collection, data pre-processing, modeling and forecasting, quality assurance and output.
RESEARCH AND DATA COLLECTION
A tripod model research technique is followed for research and data collection in which various approaches such as primary research, secondary research, and product mapping are considered.

Primary research basically involves the process of conducting personalized interviews with market related professionals of major market players, investors, distributors, vendors and many more.

The secondary research include data published by government, annual reports, press releases, investor presentations of companies, white papers, certified publications, annual manufacturing limit of the respective industries related to the market, production consumption analysis of certain products respective to the market and many more.

Below mention are few of the sources which we have considered while estimating the market size:
For instance,
  • Research articles published on Technium
  • Science and MDPI
  • Research publications by government approved associations and societies

Product mapping means the process of mapping the list of products that a key player contributes to the market as well as estimating the revenue of those products in order to define the Global Company share analysis of the respective Global Company in global, regional, and country level markets.
DATA PRE-PROCESSING

The term "data pre-processing" refers to the collection of procedures and methods used to clean, modify, and make ready for analysis the raw data gathered during research and data collection. The completion of this phase is necessary to guarantee that the data are reliable, consistent, and appropriate for statistical analysis and other data-driven tasks. The data pre-processing ensures that the information gathered from research and data collection is comparable and expressed in standard units, by the integration of missing data pointers and algorithmic approaches.

MODELING AND FORECASTING
The process of developing mathematical, statistical, or computational representations of real-world occurrences or relationships is known as modelling. These models are intended to replicate and explain market interactions, interdependence, and dynamics. These models are used by Uniprism Market Research to acquire a better knowledge of numerous market characteristics such as customer preferences, pricing elasticity, competition dynamics, and more. Depending on the individual study aims, many types of models are utilized, such as regression models, econometric models, decision tree models, and machine learning models.

Forecasting is the process of predicting future market conditions, trends, and occurrences using past data and models. Forecasting is used by Uniprism Market Research to estimate future sales, demand for products or services, market growth, and other important performance metrics. Forecasting accurately can assist organizations in making educated decisions about resource allocation, pricing, inventory management, and marketing tactics.

We create standardized bottom-up or top-down models that scale by leveraging data science and machine learning technology. All our market models consider the unique market characteristics of each country. Forecasting is based on major market indicators and a combination of traditional methodologies, such as exponential smoothing, time series analysis, regression analysis, and more modern techniques such as machine learning algorithms are all forecasting methodologies. The method chosen is determined on the nature of the data and the specific forecasting aims.
QUALITY ASSURANCE AND OUTPUT

Quality assurance and output involves the process of validation, adjustments, further publications of key market indicators. Extensive plausibility and consistency tests are performed on derived time series to ensure the high degree of quality of our market analysis. This quality assurance procedure also includes rigorous inspection, validation, and editing by an experienced management team to assure the dependability of the published data.

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