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MEDIA & ENTERTAINMENT

Global Manga Market - Industry Trends and Forecast to 2032

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​REPORT OVERVIEW

Global Manga Market, By Content Type (Printed and Digital), Distribution Channel (Online and Offline), Genre (Action and Adventure, Sci-Fi and Fantasy, Sports, Romance and Drama, and Others), Gender (Male and Female), Audience (Children and Kids (Aged below 10 years), Teenagers (Aged between 10 to 16 years), and Adults (Aged above 16 years)), Region (North America, Europe, Asia-Pacific, South America, Middle East and Africa) – Industry Trends and Forecast to 2032.

Market Insights
The global manga market size is valued to be USD xx million in 2023 and is expected to reach USD xx million by 2032, and it is expected to register a CAGR of xx% over the forecast period 2024-2032.

Manga is a genre of Japanese comic comics and graphic novels aimed at both children and adults. It covers a wide variety of genres and subjects, such as action, adventure, romance, fantasy, science fiction, horror, and slice of life. Manga is distinguished by its unique art style, which frequently incorporates exaggerated facial expressions, rapid action scenes, and detailed linework.

The respective global report analyses market trends, consumer behaviour and industry dynamics to guide towards entry into new markets with ease. Also, it assists in tailoring market specific and related products and services to meet the needs, preferences, and expectations of target audience by delving into their psychology. The report also specializes with comprehensive and extensive competitive analysis which offers useful insights into competitor strengths, weaknesses, opportunities, and threats. The respective report offers exclusive insights into the potential impact of disruptive developments and technologies that are expected to completely transform corporate operations. The context includes tailor-made research solutions to create a stronger footprint in their particular industries thereby offering dedicated customized solutions according to the client needs which helps in addressing unique business challenges with more simplified and efficient decision-making solutions.
Market Dynamics
DRIVERS
  • Innovations in publishing and marketing
  • Diverse genres and target audiences
RESTRAINTS
  • Language and cultural barriers
  • Piracy and copyright infringement
OPPORTUNITIES
  • Transmedia adaptations and licensing deals
  • Cultural exchange and cross-promotion
CHALLENGES
  • Competition from other entertainment formats
  • Economic uncertainty and market volatility

​SEGMENTATION

  • Content Type
    • Printed
    • Digital
  • Distribution Channel
    • Online
    • Offline
  • Genre
    • Action and Adventure
    • Sci-Fi and Fantasy
    • Sports
    • Romance and Drama
    • Others
  • Gender
    • Male
    • Female
  • Audience
    • Children and Kids (Aged below 10 years)
    • Teenagers (Aged between 10 to 16 years)
    • Adults (Aged above 16 years)
The respective global report is completely customizable specific to regions (North America, Europe, Asia-Pacific, South America, Middle East and Africa), countries, segments, and key players as per the client requirements.
REGIONAL SEGMENTATION
  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia
    • The Netherlands
    • Belgium
    • Turkey
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Singapore
    • Malaysia
    • Australia
    • Thailand
    • Philippines
    • Rest of Asia-Pacific
  • South America
    • Brazil
    • Argentina
    • Chile
    • Colombia
    • Rest of South America
  • Middle East and Africa
    • Kingdom of Saudi Arabia
    • South Africa
    • U.A.E.
    • Egypt
    • Rest of Middle East and Africa

​KEY MARKET PLAYERS

  • Akita Publishing Co., Ltd.
  • Bilibili Comics Pte. Ltd.
  • Bungeishunjū Ltd.
  • Good Smile Company, Inc.
  • Hitotsubashi Group
  • Houbunsha Co., Ltd.
  • Kadokawa Corporation
  • Kodansha Ltd.
  • Nihon Bungeisha Co., Ltd.
  • Seven Seas Entertainment, Inc.

​Table OF CONTENTS

  • SECTION 1 - INTRODUCTION
  • 1.1 Taxonomy
  • 1.2 Market Overview
  • 1.3 Currency and Limitations
  •   1.3.1 Currency
  •   1.3.2 Limitations
  • 1.4 Key Competitors

  • SECTION 2 - RESEARCH METHODOLOGY
  • 2.1 Research Approach
  • 2.2 Data Collection and Validation
  •   2.2.1 Secondary Research
  •   2.2.2 Primary Research
  • 2.3 Market Assessment
  •   2.3.1 Market Size Estimation
  •   2.3.2 Bottom-up Approach
  •   2.3.3 Top-down Approach
  •   2.3.4 Growth Forecast
  • 2.4 Market Study Assumptions
  • 2.5 Data Sources

  • SECTION 3 - EXECUTIVE SUMMARY
  • 3.1 Global Manga Market, by Content Type
  • 3.2 Global Manga Market, by Distribution Channel
  • 3.3 Global Manga Market, by Genre
  • 3.4 Global Manga Market, by Gender
  • 3.5 Global Manga Market, by Audience
  • 3.6 Global Manga Market, by Geography
  • 3.7 Market Position Grid

  • SECTION 4 - PREMIUM INSIGHTS
  • 4.1 Regulatory Framework
  •   4.1.1 Standards
  •   4.1.2 Regulatory Landscape
  • 4.2 Value Chain Analysis
  • 4.3 Supply Chain Analysis
  • 4.4 COVID-19 Impact
  • 4.5 Russia-Ukraine War Impact
  • 4.6 PORTER's Five Force Analysis
  • 4.7 PESTLE Analysis
  • 4.8 SWOT Analysis
  • 4.9 Go to Market Strategy
  • 4.10 Opportunity Orbit
  • 4.11 Multivariate Modelling
  • 4.12 Pricing Analysis

  • SECTION 5 - MARKET DYNAMICS
  • 5.1 Trends
  •   5.1.1 Trend 1
  •   5.1.2 Trend 2
  •   5.1.3 Trend 3
  • 5.2 Drivers
  •   5.2.1 Innovations in publishing and marketing
  •   5.2.2 Diverse genres and target audiences
  •   5.2.3 Driver 3
  •   5.2.4 Driver 4
  • 5.3 Restraints
  •   5.3.1 Language and cultural barriers
  •   5.3.2 Piracy and copyright infringement
  •   5.3.3 Restraint 3
  • 5.4 Opportunities
  •   5.4.1 Transmedia adaptations and licensing deals
  •   5.4.2 Cultural exchange and cross-promotion
  •   5.4.3 Opportunity 3
  •   5.4.4 Opportunity 4
  • 5.5 Challenges
  •   5.5.1 Competition from other entertainment formats
  •   5.5.2 Economic uncertainty and market volatility
  •   5.5.3 Challenge 3

  • SECTION 6 - GLOBAL MANGA MARKET, BY CONTENT TYPE
  • 6.1 Content Type Summary
  • 6.2 Market Attractive Index
  • 6.3 Global Manga Market, by Content Type (2019-2032)

  • SECTION 7 - GLOBAL MANGA MARKET, BY DISTRIBUTION CHANNEL
  • 7.1 Distribution Channel Summary
  • 7.2 Market Attractive Index
  • 7.3 Global Manga Market, by Distribution Channel (2019-2032)

  • SECTION 8 - GLOBAL MANGA MARKET, BY GENRE
  • 8.1 Genre Summary
  • 8.2 Market Attractive Index
  • 8.3 Global Manga Market, by Genre (2019-2032)

  • SECTION 9 - GLOBAL MANGA MARKET, BY GENDER
  • 9.1 Gender Summary
  • 9.2 Market Attractive Index
  • 9.3 Global Manga Market, by Gender (2019-2032)

  • SECTION 10 - GLOBAL MANGA MARKET, BY AUDIENCE
  • 10.1 Audience Summary
  • 10.2 Market Attractive Index
  • 10.3 Global Manga Market, by Audience (2019-2032)

  • SECTION 11 - GLOBAL MANGA MARKET, BY GEOGRAPHY
  • 11.1 Regional Summary
  • 11.2 Market Attractive Index
  • 11.3 Global Manga Market, by Geography (2019-2032)

  • SECTION 12 - NORTH AMERICA MANGA MARKET
  • 12.1 North America Summary
  • 12.2 Market Attractive Index
  • 12.3 North America Manga Market, by Content Type (2019-2032)
  • 12.4 North America Manga Market, by Distribution Channel (2019-2032)
  • 12.5 North America Manga Market, by Genre (2019-2032)
  • 12.6 North America Manga Market, by Gender (2019-2032)
  • 12.7 North America Manga Market, by Audience (2019-2032)
  • 12.8 North America Manga Market, by Country (2019-2032)
  •   12.8.1 U.S.
  •   12.8.2 Canada
  •   12.8.3 Mexico
  •   12.8.4 Rest of North America

  • SECTION 13 - EUROPE MANGA MARKET
  • 13.1 Europe Summary
  • 13.2 Market Attractive Index
  • 13.3 Europe Manga Market, by Content Type (2019-2032)
  • 13.4 Europe Manga Market, by Distribution Channel (2019-2032)
  • 13.5 Europe Manga Market, by Genre (2019-2032)
  • 13.6 Europe Manga Market, by Gender (2019-2032)
  • 13.7 Europe Manga Market, by Audience (2019-2032)
  • 13.8 Europe Manga Market, by Country (2019-2032)
  •   13.8.1 Germany
  •   13.8.2 U.K.
  •   13.8.3 France
  •   13.8.4 Italy
  •   13.8.5 Spain
  •   13.8.6 Russia
  •   13.8.7 The Netherlands
  •   13.8.8 Belgium
  •   13.8.9 Turkey
  •   13.8.10 Rest of Europe

  • SECTION 14 - ASIA-PACIFIC MANGA MARKET
  • 14.1 Asia-Pacific Summary
  • 14.2 Market Attractive Index
  • 14.3 Asia-Pacific Manga Market, by Content Type (2019-2032)
  • 14.4 Asia-Pacific Manga Market, by Distribution Channel (2019-2032)
  • 14.5 Asia-Pacific Manga Market, by Genre (2019-2032)
  • 14.6 Asia-Pacific Manga Market, by Gender (2019-2032)
  • 14.7 Asia-Pacific Manga Market, by Audience (2019-2032)
  • 14.8 Asia-Pacific Manga Market, by Country (2019-2032)
  •   14.8.1 China
  •   14.8.2 India
  •   14.8.3 Japan
  •   14.8.4 South Korea
  •   14.8.5 Singapore
  •   14.8.6 Malaysia
  •   14.8.7 Australia
  •   14.8.8 Thailand
  •   14.8.9 Philippines
  •   14.8.10 Rest of Asia-Pacific

  • SECTION 15 - SOUTH AMERICA MANGA MARKET
  • 15.1 South America Summary
  • 15.2 Market Attractive Index
  • 15.3 South America Manga Market, by Content Type (2019-2032)
  • 15.4 South America Manga Market, by Distribution Channel (2019-2032)
  • 15.5 South America Manga Market, by Genre (2019-2032)
  • 15.6 South America Manga Market, by Gender (2019-2032)
  • 15.7 South America Manga Market, by Audience (2019-2032)
  • 15.8 South America Manga Market, by Country (2019-2032)
  •   15.8.1 Brazil
  •   15.8.2 Argentina
  •   15.8.3 Chile
  •   15.8.4 Colombia
  •   15.8.5 Rest of South America

  • SECTION 16 - MIDDLE EAST AND AFRICA MANGA MARKET
  • 16.1 Middle East and Africa Summary
  • 16.2 Market Attractive Index
  • 16.3 Middle East and Africa Manga Market, by Content Type (2019-2032)
  • 16.4 Middle East and Africa Manga Market, by Distribution Channel (2019-2032)
  • 16.5 Middle East and Africa Manga Market, by Genre (2019-2032)
  • 16.6 Middle East and Africa Manga Market, by Gender (2019-2032)
  • 16.7 Middle East and Africa Manga Market, by Audience (2019-2032)
  • 16.8 Middle East and Africa Manga Market, by Country (2019-2032)
  •   16.8.1 Kingdom of Saudi Arabia
  •   16.8.2 South Africa
  •   16.8.3 U.A.E.
  •   16.8.4 Egypt
  •   16.8.5 Rest of Middle East and Africa

  • SECTION 17 - COMPANY SHARE ANALYSIS
  • 17.1 Global Manga Market, Company Share Analysis
  • 17.2 North America Manga Market, Company Share Analysis
  • 17.3 Europe Manga Market, Company Share Analysis
  • 17.4 Asia-Pacific Manga Market, Company Share Analysis

  • SECTION 18 - COMPANY PROFILES
  • 18.1 Akita Publishing Co., Ltd.
  •   18.1.1 Company Snapshot
  •   18.1.2 Financial Overview
  •   18.1.3 Product Portfolio
  •   18.1.4 Recent Developments
  • 18.2 Bilibili Comics Pte. Ltd.
  •   18.2.1 Company Snapshot
  •   18.2.2 Financial Overview
  •   18.2.3 Product Portfolio
  •   18.2.4 Recent Developments
  • 18.3 Bungeishunjū Ltd.
  •   18.3.1 Company Snapshot
  •   18.3.2 Financial Overview
  •   18.3.3 Product Portfolio
  •   18.3.4 Recent Developments
  • 18.4 Good Smile Company, Inc.
  •   18.4.1 Company Snapshot
  •   18.4.2 Financial Overview
  •   18.4.3 Product Portfolio
  •   18.4.4 Recent Developments
  • 18.5 Hitotsubashi Group
  •   18.5.1 Company Snapshot
  •   18.5.2 Financial Overview
  •   18.5.3 Product Portfolio
  •   18.5.4 Recent Developments
  • 18.6 Houbunsha Co., Ltd.
  •   18.6.1 Company Snapshot
  •   18.6.2 Financial Overview
  •   18.6.3 Product Portfolio
  •   18.6.4 Recent Developments
  • 18.7 Kadokawa Corporation
  •   18.7.1 Company Snapshot
  •   18.7.2 Financial Overview
  •   18.7.3 Product Portfolio
  •   18.7.4 Recent Developments
  • 18.8 Kodansha Ltd.
  •   18.8.1 Company Snapshot
  •   18.8.2 Financial Overview
  •   18.8.3 Product Portfolio
  •   18.8.4 Recent Developments
  • 18.9 Nihon Bungeisha Co., Ltd.
  •   18.9.1 Company Snapshot
  •   18.9.2 Financial Overview
  •   18.9.3 Product Portfolio
  •   18.9.4 Recent Developments
  • 18.10 Seven Seas Entertainment, Inc.
  •   18.10.1 Company Snapshot
  •   18.10.2 Financial Overview
  •   18.10.3 Product Portfolio
  •   18.10.4 Recent Developments

  • SECTION 19 - RELATED REPORTS

  • SECTION 20 - DISCLAIMER

​RESEARCH METHODOLOGY

The research methodology employed in Uniprism Market Research involves four basic steps namely research and data collection, data pre-processing, modeling and forecasting, quality assurance and output.
RESEARCH AND DATA COLLECTION
A tripod model research technique is followed for research and data collection in which various approaches such as primary research, secondary research, and product mapping are considered.

Primary research basically involves the process of conducting personalized interviews with market related professionals of major market players, investors, distributors, vendors and many more.

The secondary research include data published by government, annual reports, press releases, investor presentations of companies, white papers, certified publications, annual manufacturing limit of the respective industries related to the market, production consumption analysis of certain products respective to the market and many more.

Below mention are few of the sources which we have considered while estimating the market size:
For instance,
  • Research articles published on Technium
  • Science and MDPI
  • Research publications by government approved associations and societies

Product mapping means the process of mapping the list of products that a key player contributes to the market as well as estimating the revenue of those products in order to define the Global Company share analysis of the respective Global Company in global, regional, and country level markets.
DATA PRE-PROCESSING

The term "data pre-processing" refers to the collection of procedures and methods used to clean, modify, and make ready for analysis the raw data gathered during research and data collection. The completion of this phase is necessary to guarantee that the data are reliable, consistent, and appropriate for statistical analysis and other data-driven tasks. The data pre-processing ensures that the information gathered from research and data collection is comparable and expressed in standard units, by the integration of missing data pointers and algorithmic approaches.

MODELING AND FORECASTING
The process of developing mathematical, statistical, or computational representations of real-world occurrences or relationships is known as modelling. These models are intended to replicate and explain market interactions, interdependence, and dynamics. These models are used by Uniprism Market Research to acquire a better knowledge of numerous market characteristics such as customer preferences, pricing elasticity, competition dynamics, and more. Depending on the individual study aims, many types of models are utilized, such as regression models, econometric models, decision tree models, and machine learning models.

Forecasting is the process of predicting future market conditions, trends, and occurrences using past data and models. Forecasting is used by Uniprism Market Research to estimate future sales, demand for products or services, market growth, and other important performance metrics. Forecasting accurately can assist organizations in making educated decisions about resource allocation, pricing, inventory management, and marketing tactics.

We create standardized bottom-up or top-down models that scale by leveraging data science and machine learning technology. All our market models consider the unique market characteristics of each country. Forecasting is based on major market indicators and a combination of traditional methodologies, such as exponential smoothing, time series analysis, regression analysis, and more modern techniques such as machine learning algorithms are all forecasting methodologies. The method chosen is determined on the nature of the data and the specific forecasting aims.
QUALITY ASSURANCE AND OUTPUT

Quality assurance and output involves the process of validation, adjustments, further publications of key market indicators. Extensive plausibility and consistency tests are performed on derived time series to ensure the high degree of quality of our market analysis. This quality assurance procedure also includes rigorous inspection, validation, and editing by an experienced management team to assure the dependability of the published data.

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